The Strongest exhibition “duet” for tourism and hotels will be held once again at the International Exhibition and Congress Center of Thessaloniki. 17,500 visitors of last year’s event will offer the perfect background for a succesfull organisation in 2016.
PHILOXENIA B2B WORKSHOPS
Along with the show, a series of workshops has been scheduled in which cutting-edge topics concerning the continuous upgrade of the touristic product will be analyzed. Through the workshops, all attendants will have the chance to be informed about issues of special interest such as new Technologies, new forms of Alternative Tourism (Gastronomical, Medical, M.I.C.E. etc), Digital Marketing, Web traveling, Travel blogging, Transportations.
BRANDING DESTINATIONS
Conference by PHILOXENIA
The main theme of the conference is the way to present and promote destinations, popular or not, along with the countless potentials of each region. During the conference, the branding strategy techniques will be developed so as for each destination to be promoted in a proper way and therefore, to acquire the corresponding touristic value, in national and international level.
PHILOXENIA HAPPENINGS
It is a line of special events held in determined time by the participants, always in collaboration with the organizers. During the special events, the participating regions and companies organize mini fests which aim at presenting in the best possible way each area, through their local music, gastronomy and other customs. Apart from the pulse and the energy that these events fill Philoxenia with, they provide that the visitors are given the experience of different parts of the country.
