Heather Skinner

Dr Heather Skinner is now based in Corfu, following a 15 year academic career in the UK. Heather is Chair of the Institute of Place Management’s Responsible Tourism SIG; Co-chair of the Academy of Marketing’s Place Marketing & Branding SIG; a founding member of the International Place Branding Association; and Chair of the Corfu Symposium on Managing & Marketing Places. Her research interests are into place management and marketing, and responsible tourism.

Heather’s work has been published in journals including Place Branding and Public Diplomacy, International Journal of Tourism Research, Journal of Brand Management, and the Journal of Marketing Management.