The interactive workshop on "Destination Thessaloniki 2020", through the active participation of the city working groups, envisions the new identity of Thessaloniki in 2020 (city branding).
 
During the workshop, participants will propose and design innovative ideas about the identity of Thessaloniki, as required by international needs today. Will take into account the parameters and features of the city, the trends discussed in city branding and smart cities, as well as the prospects of attracting international interest.
 
The objective of the thematic workshop is for participants to contribute personal knowledge, experience and professional expertise to the final canvas “Rebranding Thessaloniki 2020”.