9:30 - 10:00
Registration & Welcoming Coffee

10:00 - 10:30
Opening remarks/Greetings

Kyriakos Pozrikidis, Managing Director of TIF HELEXPO
Elena Kountoura, Minister of Tourism Greece
Grogoris Tasios, President of Hellenic Hoteliers Federation

10:30 - 12:00 1st SESSION

Seasonality: Α marketing and institutional approach
George Drakopoulos
President & CEO Tourism Generis

Development of three 55+ Silver Travel Products with Unique Selling Proposition Worldwide for Greece
Stella Ι. Tsartsara
Silver Tourism expert, Gerontologist, Place Branding expert

Wellbeing, a challenge that we have to deal with
Alexandros Angelopoulos
Managing Director of Aldemar Resorts

Building an outstanding tourism destination for seniors
Sabine Switalla
Selective Tourism & Destination Development Consultant, Rodos

Proposal for the use of the LLM Care system in 55+ tourism in Greece
Panagiotis Bamidis
Assoc. Professor, Medical Education Informatics AUTH,
Founder & Principal Investigator of LLM Care Ecosystem & Thessaloniki Active and Healthy Ageing Living Lab (ThessAHALL)

Moderator: Michalis Kefalogiannis, Journalist, medical correspondent

12:00 – 12:15 Mini Coffee Break

12:15 - 13:45 2nd SESSION

Decoding the dynamic market of Thessaloniki Airport "Makedonia"
George A. Vilos
Executive Director of Commercial & Business Development Fraport Greece

Growing the 55+ travel market
Dr Dimitris Koutoulas
Tourism & Marketing Consultant Assistant Professor of Tourism Management, University of Patras

Development strategy of Greek Healing Resources
Markos Danas
General Secretary of the Hellenic Associations of Municipalities with Thermal Springs Member of Executive Council of the European Historic Thermal Towns Association

Senior Travellers: Leading the way to more accessible tourism services for all
Ivor Ambrose
Managing Director ENAT - European Network for Accessible Tourism a.s.b.l., Belgium

Salt & Pepper in Tourism
Constantinos Sfikas
Guide, Journalist Unesco

Moderator: Dimitris Diamantidis, Journalist Radio Thessaloniki

13:45 - 14:15 Lunch Break & Networking

14:15 - 15:30 Round table

Discussion panel: The extension of the tourist season requires strong will and reliable synergies!


Haris Neofytidis
Operations Director Chandris Hotels

George Paliouras
Business Development Manager Rhapsody Travel

Stavros Daliakas
Commercial Director Ellinair Airlines

Efi Kalampoukidou
Qualified Tourist Guide of Greece

Ex.Co. President of the European Federation of Tourist Guide Associations (FEG)
Tasos Gousios

Tourism Marketing Consultant Alpha Marketing Greece
Moderator: Sakis Papadopoulos, Journalist Omorfa Taxidia

15:30 End of Conference