Evangelos Christou

Professor of Tourism Marketing and Dean of the School of Economics & Business, International Hellenic University

Evangelos Christou is Professor of Tourism Marketing and Dean of the School of Economics & Business of the International Hellenic University. He was educated in Britain and he has a Doctorate in Heritage Tourism Marketing from Aberystwyth University in Wales and a Master’s in Business Administration from the same university, a Postgraduate Diploma in Management from Leicester University, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, and a Bachelor of Arts in Hospitality Management from Anglia Ruskin University.

He is the Director of the Master Program in Tourism Management and of “TourLab” Research Laboratory in Tourism, at the International Hellenic University in Greece.

His research and consulting interests include image and branding of tourism destinations, as well as heritage tourism and e-marketing. He has extensive research and consulting experience in Greece, the United Kingdom and the United Arab Emirates. He has long academic experience both in Greece (at the University of the Aegean, the Aristotle University of Thessaloniki, and the Democritus University of Thrace) and abroad (at the University of Bolzano in Italy, at Universite de Lyon ΙΙΙ and at Institut Paul Bocuse in France and at National Chia-Yi University of Taiwan among others).

His published and research work includes over 100 refereed journal and conference papers, 4 books and participation in 32 national and international research projects related to tourism marketing. His publications have been cited in more than 2.500 papers by other authors and he is Editor-in-Chief of the “Journal of Tourism, Heritage & Services Marketing”. He has served as President of EuroCHRIE (European Council on Hotel, Restaurant & Institutional Education). He has received awards by the United Nations’ World Tourism Organization, as well as the EuroCHRIE's Life-Achievement award.