Xu Jing

Xu Jing holds a Master’s Degree in Tourism Management from the University of Surrey in England. He majored in English literature during his undergraduate studies in Beijing Second Foreign Language Institute.

Xu Jing began his career in tourism at the China National Tourism Administration where he was in charge of the international relations division. He joined the World Tourism Organization (UNWTO) in 1992 as Officer to the Regional Representation for Asia and the Pacific. Over the years, he coordinated and supervised numerous UNWTO technical cooperation projects and sectorial support missions on subjects of contemporary interest to the tourism community of Asian countries. He is currently UNWTO’s Regional Director for Asia and the Pacific – a position he has occupied since the end of 2003. In addition to his regional responsibilities, as of January 2014, he has been appointed, UNWTO’s Executive Secretary of the General Assembly and the Executive Council.

In addition to the above, Xu Jing holds honorary academic positions in a number of universities, in some of which he has lectured on tourism issues of international and regional significance. These include Chinese University of Hong Kong, University of Suzhou, Sun Yat-sen University, Shanghai Institute of Tourism, Hainan University and Hong Kong Polytechnic University, Kyunghee University (Republic of Korea) and University of Balearic Islands (Spain). He is also a senior advisor to the Chinese Municipalities of Guilin and Huangshan.