Record traffic for FRESKON. A 58% increase in overall visitors. 37.5% more international visitors. More than 2600 business meetings

The FRESKON International Trade Show for Fruit & Vegetables, held from 11 to 13 April, achieved its highest visitor numbers ever. The total number of visitors increased by 58% compared to the previous event, while the number of international visitors increased by 37.5%. In fact, the exhibitor report on their contacts during the exhibition was particularly positive, resulting in their expressing an interest in participating once again in FRESKON 2025.

At this year’s FRESKON, where Poland was the Honoured Country with a participation of 15 companies, more than 2600 business meetings were held, while there was also a hosted buyers programme, with 121 individuals from 34 countries and two group delegations of commercial visitors from Bulgaria and North Macedonia that raised the total number to 250.

Contacts between fresh fruit and vegetable sector professionals and buyers from 14 supermarket chains from Greece, Bulgaria, Belarus, Ukraine, Cyprus, Poland, Romania, Serbia, and North Macedonia proved to be very productive. The meetings were held in the context of FRESKON’s FreshConmarket 2024, which was organised by TIF-HELEXPO and the FROUTONEA magazine for the eighth year.

Cooperatives, producers, fruit and vegetable wholesalers, importers/exporters, retailers, Greek and international supermarket chains, and logistics, consulting, and certification companies made their presence felt during FRESKON, while six Regions of Greece participated with their local products.

In total, 267 direct and indirect exhibitors from 28 countries participated in the FRESKON International Trade Show for Fruit & Vegetables.

The scheduled side events included FRESKON’s International Congress, dedicated to the production and trade of apricots, which became a pole of attraction as it raised a number of significant issues for producers. At the same time, the kiwifruit forum provided answers for many of the industry's questions, attracting a large number of participants.

The LOGISTICS & TRANSPORTS THESSALONIKI EXPO was held alongside FRESKON, welcoming 100 exhibitors at its first event, including large numbers from the Balkans and south-eastern Europe. This exhibition event was organised by O.MIND CREATIVES in the context its partnership with TIF-HELEXPO.